Fixed!
A friend pointed me to this thread/post:
I looked at the back of the throttle - just one connector - I pushed on it and it 'clicked' lol
Had to cycle the ignition on/off/on but the fault went away as soon as the 1st ON position, then the bike started fine and appears to be back to normal lol.
I had just installed the ILIUM risers so I'm sure having the controls hanging lightly pulled on the connector. I'm done enough stuff to know that if something goes wrong it's usually related to the last thing YOU did.. so.. MY BAD. But, at least another chuck on experience in case it ever comes loose in the future - that's the first thing to check.