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I only discovered this place a few weeks ago. Nice selection, helpful guy up in the accessories. The pricing always surprises me. Everything rings up for far less than the "retail" price on the price stickers. Yesterday I picked up an electric jacket liner for half of the price that it's selling for everywhere else. I can't figure out why, or if there's a difference in the liner. Far as I can tell, First Gear makes one jacket liner, not different models. It was marked at $120, actual price $96. Every other place in the valley had them for $199. What gives?

They are also the only dealer in the country that I could find discounting Autocom gear. Those people seem to have price fixing down to a science, but GO AZ still had everything about 20% off. Unfortunately they only stock minimal items.
 
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