I can just hear the discussion in the marketing meeting:
Marketing Manager- "So, should we build another LT?"
Marketing Underling- "Well sir, the average age of customers riding couches on wheels is in the upper 50's. Those folks are all going to die off and the next generation really doesn't want a couch on wheels".
Marketing Manager- "Underling, how to you know they don't want one".
Marketing Underling- "Sir, because we conducted a focus group meeting, asked them and they said no way they're going to ride what the old guys ride".
Marketing Manager- "Did you ask them what they're going to ride when their ass hurts, their back hurts, their joints hurt and their SO says I'm done riding on the back of that damn sport bike?"
Marketing Underling- "Yes sir, we did. They said they're young, strong and are certain they will never feel like that".
Marketing Manager- "Good job, Underling. That settles it...call engineering and cancel that new LT project. When all those old guys die, nobody is going to want one of those things".
...and that is why there isn't going to be a replacement for the LT. However, in about 15 years when the guys in the focus group are also over 50, they will be wondering why no one builds couches on wheels anymore. The good news...that is when your LT will be a "classic" couch on wheels and worth thousands more than you paid.
