The site is "slick" looking, but at the same time, there's a lot of reading.
As the others mentioned and maybe alluded to, I hope you're not paying this guy for the content, assuming he wrote it. There's several errors with punctuation and grammar.
I'd say everyone respects professional pilots, so while I can somewhat see what he's attempting to convey with the bio, I just don't think you posing in your uniform on the bike is the right picture. I can't put my finger on it, but it seems like you should be selling aviation parts or airplanes, or even aviator sunglasses.
(I don't think most people fully realize the importance of sunglasses for pilots). Anyhow, the picture also doesn't go along with the beginning of the bio. You're not standing- you're sitting (on your bike), and there's no tables near by as another pointed out. I don't see anything wrong with the picture itself, except the size and the fact it's confusing when one is reading the "bio" which I don't know is the best term to use for this page of the site because it talks more about the technology and detail and process of the seat making- not about how Ron came into his own seat business, or a lengthy background of qualifications, or even the day-to-day operations/day in the life of Ron.
One other observation is the details of the pricing for the LT seat is confusing. it sounds like you're mentioning extra pricing for something you're originally including in the price. Did you mean matching the passenger's backrest with the pillion?
I'd also say more relevant pics sprinkled throughout the site, even if they're repeated amongst the pages. Overall, it is a relatively simple website. It doesn't appear to have any databases connected to it, or online P.O.S. And the graphics here are relatively simple to code, including the addition of the map, so this guy might be charging you a premium because you're a business owner, (as well as a pilot) and he's from California, where the cost of living is higher than any planes you've flown in.
Overall, it's a pleasant and professional looking website, but I'm guessing you're wondering if you're really getting your money's worth.