Gee Mike. That sounds like Morton's BMW in Fredericksburg.
I stopped in there about a year ago, and they treated me like the only customer they'd seen in a year, even though I told them I was just killing time while waiting for my wife to join me for dinner at a nearby grill. Offered me a test ride, even when I told them I hadn't ever ridden a bike with a straight shift transmission. The young lady's response was "We'll teach you."
I stopped there a couple more times just killing time, then a couple of weeks ago, I stopped to buy a pair of gloves. They sold me a bike. Well, they knew I wanted it. They sold it to my wife.
I haven't had it back for any service yet, but the service dept seems to be well run, with knowledgable people, who have been quick to answer my questions, and yep, they have loaner bikes.
In contrast we had stopped at another "local" dealer and spent 20 minutes looking at a "well known Japanese touring bike" even sitting on it, and not one salesman could muster the interest to walk over and tell me to get off the bike, must less ask if he could help me.
Morton's has impressed me.