The History of Car Logos, Revealed - BMW Luxury Touring Community
 
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post #1 of 6 Old Oct 24th, 2011, 8:19 pm Thread Starter
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The History of Car Logos, Revealed

The History of Car Logos, Revealed

BMW Roundel

Lots of BMW fans know this one: The famous BMW roundel, trademarked in 1917, represents the aircraft-manufacturing roots of the Bayerische Motoren Werke (Bavarian Motor Works) a spinning white propeller against a blue sky.

That explanation is a common misconception. In fact, the roundel combines the company-name-within-a-black-circle style of Rapp Motorenwerke from which BMW GmbH sprang with basic imagery derived from the blue and white diamond flag of the Bavarian Free State.

However, the blue and white color scheme within the BMW roundel is reversed from that of the flag, because at the time it was illegal to use national symbols in commercial trademarks.

(from my wife!)

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post #2 of 6 Old Oct 24th, 2011, 8:48 pm
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Re: The History of Car Logos, Revealed

I still like the spinning propeller myth.

Interestingly enough the reason the Germans used hydrogen in their airships was because at the time of the Hindenburg's amazing flights helium was pretty much exclusively sourced from the US - and still is. It was classified as a strategic element and not allowed to be sold to the Nazis. They preferred Daimler diesel engines for propulsion.

Hydrogen is still used extensively even today in gas ballooning in the Alps - it's practically free compared to the $5K cost for ONE helium balloon flight. Just pull up to your local European coal plant and fuel up. They "might" charge you a nominal hook up fee.

Just make sure you don't wear a nylon jacket.



At least that's what I've been told.


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post #3 of 6 Old Oct 24th, 2011, 8:50 pm
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Re: The History of Car Logos, Revealed

Very cool, I found this to go along ......


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post #4 of 6 Old Oct 24th, 2011, 11:27 pm
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Re: The History of Car Logos, Revealed

If it is not the spinning prop for the BMW Type IIIa engine in a Fokker DR1, then it should have been, and no matter what might have later been rewritten, it probably was. Baron Manfred von Richthofen wrote many letters to Max Fritz about the BMW Type III and IIIa motors in his biplanes and triplanes. I could easily come from there. Clouds were important places for the pilots of the day.

When Germany lost the wars, BMW AG almost lost the company twice. I wonder if the colors are the blue and white of the 1917 sky or the reverse of the Bayerishen flag, in truth.

They were making water cooled straight sixes back then too.

Bill

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post #5 of 6 Old Oct 25th, 2011, 10:49 am
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Re: The History of Car Logos, Revealed

I like the way the video also refers to the "kidney" in the grill. Just a few days ago I even made a blog entry about the kidney carrying over between cars and motorcycles.

For some reason, with won't let me insert the "kidney" link so here it is: http://ourbmw.wordpress.com/2011/10/...-or-by-design/

Chris Ehlbeck
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post #6 of 6 Old Oct 25th, 2011, 12:49 pm
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Re: The History of Car Logos, Revealed

Quote:
Originally Posted by blueknightga6
I like the way the video also refers to the "kidney" in the grill. Just a few days ago I even made a blog entry about the kidney carrying over between cars and motorcycles.

For some reason, with won't let me insert the "kidney" link so here it is: http://ourbmw.wordpress.com/2011/10/...-or-by-design/
It's because BMW has a trademark on the words "twin kidney"


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