In 2012, the company gave BMW Motorrad 106,358 motorcycles and maxi-scooters to its customers around the world, which is 2,0% more than in the previous year (104,268). Thus, a new record for the company. The growth of supply in December, double-digit - they rose by 43.4% compared to the same month of the previous year (6096 and 4232 units, respectively).
BMW Motorrad in Russia remains the leader in the segment of motorcycles with cubic capacity greater than 500 cm3. Sales rose in half and made a record in 1375 pieces. This year, in our market, we expect the emergence of striking motorcycles, key of which will be BMW HP4 and a new BMW R1200GS.
The largest market in 2012 was again Germany. About one fifth of all motorcycles and maxi-scooters (20 516) were sold in the domestic market. The second and third largest markets were the United States (12 100 units) and France (10,950 units). Italy due to economic factors took fourth place (10 200 units), although in the past was the second-largest market for BMW Motorrad. Meanwhile, Brazil makes its way to fifth place (7442 units). At the moment, in response to the growing importance of this market, BMW Motorrad produces at its plant in Manaus, Brazil has four models specifically for Brazil.
BMW Motorrad managed to secure front-runner position in Germany, Italy, Spain and Russia in the corresponding segment of motorcycles with an engine capacity of more than 500 cm3.
R 1200 GS with an air cooling system - the most successful BMW motorcycle
In the last year of production a large tourist Enduro R 1200 GS with air-cooled boxer engine was again the most successful motorcycle BMW (sold 17,249 units), followed by the F 800 GS (11,487 units) and R 1200 GS Adventure (10,203 units). The following places were superbike S 1000 RR (8970 units) and classic touring bike R 1200 RT (7909 units). Travel superbikes K 1600 GT and GTL also enjoy an enviable popularity - sold a total of 10,033 units.
Stephan Schaller (Stephan Schaller), president of BMW Motorrad, said: "Never before in its history of BMW Motorrad could not sell as many motorcycles and maxi scooters. We have achieved these impressive results in retail sales in a very difficult market conditions, particularly in Europe. I want to sincerely thank all our customers for their trust. The new record shows that people love our bikes and maxi-scooters. We chose the right strategy of production and sales, and continue our progress. In December, we began offering customers the most innovative to date motorcycle segment models of class "supersport" with an engine displacement of 1000 cm3: new HP4. Three special models boxer engines "90 years BMW Motorrad» go to a dealer network in January. In February, we will begin offering a new touring bike mid-range F 800 GT. In March 2013, we expect the new leader of sales. New R 1200 GS has incorporated all the experience gained over more than 30 years of development models GS. The motorcycle has been much improved performance, a high level of comfort on long-haul routes and when driving on rough terrain, advanced equipment, enhanced security, convenience and expressive modern design GS. We are confident that the new version of the tourist enduro - the world's best-selling - will attract more buyers. In addition, we predict that a powerful impetus to growth will be a maxi-scooters. Since their market launch in the second half of 2012, we managed to sell almost 5300 units and we hope that the first full year of sales for these models will be successful. In 2013, we have prepared a lot of surprises for its customers in honor of the 90th anniversary of the company. Constantly offering modern high quality products, we can confidently look forward to the upcoming season. Our next goal - to break the record of 2012. "