I hope it succeeds, and wish everyone involved the best of luck. It is a great concept, and motorcyclists everywhere will enjoy having a place like this.
I hate to rain on everyone's parade, but do you really think this concept will succeed as a business? I will step up and offer a contrary perspective. For the record, I am usually wrong about such things, so take it for what it's worth:
* Higher startup costs compared with a single focused business.
* Higher overhead due to all the "extras" - meeting space, displays, etc. The business will experience higher than average costs for floorspace, utilities, cleaning, maintenance, security, etc. including the costs of extra personnel required. They have to make up those costs in additional revenue from the restaurant, service, and merchandise sales.
They are betting that there is a synergy in combining the various "unrelated" services, so that there will be a continual, long term, high volume influx of paying customers that will feed all of the business areas as well as if they had equivalent freestanding businesses. If one business area does poorly, its associated losses may induce problems on the whole. In fairness, they also get some savings from combining operations (payroll, accounting, etc.). There is also the chance that one of the business areas is so wildly successful and profitable that it can sustain the lower performing areas. It is equally possible that one area's business success depends on the customers attracted by a losing (read: parasitic) area of the business. Even though they are lower performing, they may be essential for bringing in customers to the higher profit areas of the operation.
* The target demographic is aging. Unless you can ensure that a growing number of young riders are eager to make frequent visits and spend money, the business is doomed to decline slowly.
* They are starting out in Ohio, where there is a long off-season for riders. I suspect there will be a significant seasonal variation in business levels, compared with parts of the country that offer year-round riding. Can the business sustain itself when maintenance and other related activities are low?
...Donning flame-proof suit now. Fire away!...