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post #1 of 26 Old Feb 12th, 2010, 4:01 pm Thread Starter
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8 New BMW Dealers

BMW has opened 8 New Dealerships in the US over the past few months.

These include:

Van Wall Powersports in Perry, Iowa;
BMW Motorcycles of Chattanooga in Chattanooga, Tennessee;
Bergen County BMW Motorcycles in Rochelle Park, New Jersey;
Montgomeryville Cycle Center in Hatfield, Pennsylvania;
BMW Motorcycles Tulsa in Tulsa, Oklahoma;
BMW Motorcycles of Spokane/Westside Motorsports in Spokane, Washington;
BMW Motorcycles of Utah in Sandy, Utah;
Kissell Motor Sports in State College, Pennsylvania.

Ken
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post #2 of 26 Old Feb 12th, 2010, 4:50 pm
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Re: 8 New BMW Dealers

Thank ya sir.. we need more - too many areas not covered. but its a start

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post #3 of 26 Old Feb 12th, 2010, 5:29 pm
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Re: 8 New BMW Dealers

I'd like to know how many were closed in the last couple years also. We lost one in Ohio, but we still have more than our fair share.

Just Go
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post #4 of 26 Old Feb 12th, 2010, 8:09 pm
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Re: 8 New BMW Dealers

For anyone traveling through, the correct name of the Chattanooga, TN dealership is
Pandora's European Motorsports.
Website: www.pandorasmotorsports.com
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post #5 of 26 Old Feb 12th, 2010, 10:22 pm
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Re: 8 New BMW Dealers

Quote:
Originally Posted by mwnahas
I'd like to know how many were closed in the last couple years also. We lost one in Ohio, but we still have more than our fair share.
Exactly. In last few years, we lost 3 in NJ - and at least one or two more since I got into BMW bikes some teen years ago.

Worst of all, the newly-opened one is an existing Harley dealer. I don't think I can make myself walk into that place. My bikes do not need that much chrome. So, I'll stick with the only other one in NJ, even if another hour further.

Robert in Northern NJ

'09 R12GS, '08 R12RT, '03 R1150RT, '01 F650GS - time to thin the herd?


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post #6 of 26 Old Feb 12th, 2010, 10:35 pm
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Re: 8 New BMW Dealers

Can you let me know when they open a dealer in my area...Been wanting to set foot in a local dealership for a long while now...

Hoss
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post #7 of 26 Old Feb 13th, 2010, 12:07 am
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Talking Re: 8 New BMW Dealers

S w e e t ! ! ! IMHO, its good to know that a supportive structure exists, so we can continue to do what is most important. Ride, ride, ride.
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post #8 of 26 Old Feb 13th, 2010, 7:55 am
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Re: 8 New BMW Dealers

That will make five here in PA that are relatively close.

As others, I wonder how many have closed?

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post #9 of 26 Old Feb 13th, 2010, 9:04 am
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Re: 8 New BMW Dealers

If I may vent, there were and are several issues at work.

One is that BMW does not sell that many bikes after all. I do not have the exact numbers handy - I did post some statistics in a similar thread a few months back - but, as I recall, the average dealership sells only a few bikes a week and that does not begin to pay their bills.

The other wound was self-inflicted, in my view: Mothership's insistence on having a single-brand shop. Many of the smaller places that survived on selling and servicing a mix of exotic bikes, like a nearby favorite of mine that dealt with BMW, Triumph, Aprilia, etc., could not support themselves only on BMW diet or only on the other ones and collapsed.

I am sure that, in your travels, you also often hear about recommended repair shops that are "former BMW dealers".

Some other places, like the dealer in Harrisburg, PA, that I visited a few years ago, had an "alternate reality" solution: a glass partition divided the showroom into BMW and non-BMW section. I do not know if that appeased the bosses.

As a consumer, I do not think that I was served well by the single-brand concept. It resulted in a sparse dealer network - to the point that NYC / metro NJ, home to some 10 million people, had just one or two dealerships remaining.

Contrast this with Japanese manufacturers, for example. I see Honda dealerships seemingly everywhere; I know of at least three within 40-minute radius.


It seems that BMW has seen the light and is returning its attention to rebuilding the dealer network - apparently discarding the single-brand policy. I think it is good for the riding community, hopefully resulting in more sales - good for the company.

End of vent. Returning to regular programing.

Robert in Northern NJ

'09 R12GS, '08 R12RT, '03 R1150RT, '01 F650GS - time to thin the herd?


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post #10 of 26 Old Feb 13th, 2010, 9:18 am
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Re: 8 New BMW Dealers

Twin City BMW in Savoy/Champaign Illinois closed the motorcycle side of their business last week.
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post #11 of 26 Old Feb 13th, 2010, 9:39 am
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Re: 8 New BMW Dealers

Ken, the BMW shop here in Chattanooga is called

Pandora's European Motorsports
www.pandorasmotorsports.com

They are also a Ducati Dealer

We are glad to have them here, tired of riding to Marietta for service. If Pandora's doesn't work out, well I guess it's back to Marietta!

Brett
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post #12 of 26 Old Feb 13th, 2010, 9:40 am
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Re: 8 New BMW Dealers

Quote:
Originally Posted by rdwalker
If I may vent, there were and are several issues at work.

One is that BMW does not sell that many bikes after all. I do not have the exact numbers handy - I did post some statistics in a similar thread a few months back - but, as I recall, the average dealership sells only a few bikes a week and that does not begin to pay their bills.

The other wound was self-inflicted, in my view: Mothership's insistence on having a single-brand shop. Many of the smaller places that survived on selling and servicing a mix of exotic bikes, like a nearby favorite of mine that dealt with BMW, Triumph, Aprilia, etc., could not support themselves only on BMW diet or only on the other ones and collapsed.

I am sure that, in your travels, you also often hear about recommended repair shops that are "former BMW dealers".

Some other places, like the dealer in Harrisburg, PA, that I visited a few years ago, had an "alternate reality" solution: a glass partition divided the showroom into BMW and non-BMW section. I do not know if that appeased the bosses.

As a consumer, I do not think that I was served well by the single-brand concept. It resulted in a sparse dealer network - to the point that NYC / metro NJ, home to some 10 million people, had just one or two dealerships remaining.

Contrast this with Japanese manufacturers, for example. I see Honda dealerships seemingly everywhere; I know of at least three within 40-minute radius.


It seems that BMW has seen the light and is returning its attention to rebuilding the dealer network - apparently discarding the single-brand policy. I think it is good for the riding community, hopefully resulting in more sales - good for the company.

End of vent. Returning to regular programing.
Have to say I agree with you on all you say.

The only thing is all three of the BMW shops Velocity, Hermy, and Trans Am are all multi dealers. Honda, Kawasaki, Triumph/BMW. Have been for a lot of years. I guess "Grand Fathered" in, or sell enough to meet quota?

Not sure how all that works but yes Velocity has a divided show room, and Trans Am is a walk down ramp, and Hermy is a just open. It would seem ridicules to me for BMW to argue with multi dealers in these times.

I don't think the HD dealers liked forking over the money for the buildings they must build to have the honor of selling HD.

We are but a very tiny drop in the bucket of BMW sales. However with the bikes they are producing now, and a new LT looming, I would think they want all the dealers they can get. And that is a good thing for all of us.

I think BMW is getting a lot of attention for these new bikes and revamping and updating of models it has done lately.

This economy is a rough one but if you can attract dealers, release new bikes that people want and are willing to buy, that to me is a good sign.

Lee
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post #13 of 26 Old Feb 13th, 2010, 5:36 pm
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Re: 8 New BMW Dealers

Did I not hear that BMW outsold the other brands in N.A. last year?
Our dealer here in towns sells...

BMW
Ducati
Yamaha
Suzuki
Argo

There are 2 HD dealers in town and numerous Honda, Kawasaki, Yamaha, Suzuki,
etc., as well.
Unfortunately it is 180 miles to the next BMW Motorad dealer, so you get what they give
here or drive for 2.5 hours.
All in all the local dealer is excellent in every regards (sales, service,parts.)

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post #14 of 26 Old Feb 13th, 2010, 7:49 pm
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Re: 8 New BMW Dealers

I think the "outsold" comment is a bit of a misnomer.

BMW's year "sucked less" than everyone else last year. Where the other brands were off 30-35% last year, BMW was only down something like 22%.


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post #15 of 26 Old Feb 14th, 2010, 1:50 pm
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Re: 8 New BMW Dealers

Quote:
Originally Posted by eljeffe
I think the "outsold" comment is a bit of a misnomer.

BMW's year "sucked less" than everyone else last year. Where the other brands were off 30-35% last year, BMW was only down something like 22%.
So the negative is better than the positive?
Glass is half empty, not half full?

Easy to be critical

Sooo.... 35% down vs 22% down = up 13% above all others

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post #16 of 26 Old Feb 14th, 2010, 2:23 pm
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Re: 8 New BMW Dealers

It's not the same, though.

To say BMW outsold other vendors implies that they sold more units, which they didn't.

It's just their sales were down by a lower percentage than the others.

When Honda sells somewhere around 100K+ bikes in the US and BMW struggles to sell 12K, we're talking orders of magnitude.

Quote:
Originally Posted by BMW
n the USA, BMW Motorrad’s third largest market, the market as a whole decreased by 41.6 %. Here 9,168 (previous year: 11,831) BMW motorcycles were registered, a drop of 22.5 % as compared to the previous year.
Quote:
Originally Posted by Honda
The Japanese manufacturer sold 204,000 units in North America (including Mexico) compared to 391,000 units in 2008.


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post #17 of 26 Old Feb 14th, 2010, 2:37 pm
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Re: 8 New BMW Dealers

Point taken

But why do you suppose, percentage wise, are BMW sales not suffering
as poorly as the other mfg's?

I think it is because of a more attractive package for a comparable price in contrast to the past when prices were quite a bit more than the competition.

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post #18 of 26 Old Feb 14th, 2010, 2:40 pm
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Re: 8 New BMW Dealers

Just added the 2009 stats for Honda and BMW.

Probably because the demographic for BMW is the buyer with more disposable income than the average rice rocket buyer.


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post #19 of 26 Old Feb 14th, 2010, 3:42 pm
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Re: 8 New BMW Dealers

Quote:
Originally Posted by eljeffe

Probably because the demographic for BMW is the buyer with more disposable income than the average rice rocket buyer.
All though it doesn't apply to me I agree.

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post #20 of 26 Old Feb 15th, 2010, 10:44 am
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Re: 8 New BMW Dealers

Quote:
Originally Posted by LAF
That will make five here in PA that are relatively close.

As others, I wonder how many have closed?
This is a BIG problem. Opening up new stores where there are none may be a good thing, but opening up a new point in the market area of existing stores in this economy is a disaster. Right now, BMW is putting a big squeeze on its existing dealers by offering points to new dealers. They will really put a hurt on dealers that are struggling in this economy. Its a real shame.
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post #21 of 26 Old Feb 15th, 2010, 12:54 pm
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Re: 8 New BMW Dealers

Become a supporting customer to your local dealership. Funny that so many on this site act with distain for their dealerships (stealerships), yet the majority on this thread are happy to see more opening. Sure there are some bad dealerships, no reason to pan them all.

Just thinking out loud.

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post #22 of 26 Old Feb 16th, 2010, 8:46 am
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Re: 8 New BMW Dealers

I just bought a baby GS from the new Utah dealership - very nice folks, worth checking out if you're in the area.

A side note about non-stand alone dealers - Dean was in the CO Springs Harley/BMW dealership and heard the salesman explain to a customer that the GT is a great bike, just be sure to pull over before entering the twisties, take out your wrench, readjust your bars and suspension, ride like the wind, then after the more technical section, pull over and pull out your wrench again to put it back the way it was for non-technical riding. But, he went on to explain, you don't need to do all that on a Harley.... Yikes! Perhaps there's more commission in Harley sales???

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post #23 of 26 Old Feb 16th, 2010, 2:25 pm
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Re: 8 New BMW Dealers

Quote:
Originally Posted by dsauer608
I just bought a baby GS from the new Utah dealership - very nice folks, worth checking out if you're in the area.

A side note about non-stand alone dealers - Dean was in the CO Springs Harley/BMW dealership and heard the salesman explain to a customer that the GT is a great bike, just be sure to pull over before entering the twisties, take out your wrench, readjust your bars and suspension, ride like the wind, then after the more technical section, pull over and pull out your wrench again to put it back the way it was for non-technical riding. But, he went on to explain, you don't need to do all that on a Harley.... Yikes! Perhaps there's more commission in Harley sales???
Dean should have slapped the shit out of the guy.


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post #24 of 26 Old Feb 16th, 2010, 2:46 pm
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Re: 8 New BMW Dealers

Quote:
Originally Posted by eljeffe
Dean should have slapped the shit out of the guy.

+1 on that!

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post #25 of 26 Old Feb 17th, 2010, 4:45 am
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Re: 8 New BMW Dealers

Quote:
Originally Posted by UltraLT
Become a supporting customer to your local dealership. Funny that so many on this site act with distain for their dealerships (stealerships), yet the majority on this thread are happy to see more opening. Sure there are some bad dealerships, no reason to pan them all.

Just thinking out loud.

Ultra LT
+1 There are three dealerships near me, and each offers great service and has great people working for them.
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post #26 of 26 Old Feb 17th, 2010, 11:58 pm
 
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Re: 8 New BMW Dealers

Thank you sir for letting us know..
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