BMW is doing well - BMW Luxury Touring Community
 
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post #1 of 3 Old Jan 14th, 2010, 2:05 pm Thread Starter
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BMW is doing well

Found this on the BMW Motorrad USA January eNewsletter‏, for those that don't get the newsletter

BMW Motorrad USA Strongest Brand in
Declining Motorcycle Market
Strong Dealer Network, New Products, Make BMW Best Performing Motorcycle Company in America. According to just-released Motorcycle Industry Council (MIC) reports, BMW Motorrad USA outperformed all of its competitors in 2009. Despite a U.S. motorcycle market that declined 41 percent and lost nearly 360,000 units, BMW motorcycle sales only declined 22 percent, which was the smallest decline among all motorcycle brands. This follows on the heels of 2008 when BMW Motorrad USA was one of only two motorcycle manufacturers to post positive growth.

"Our dedicated dealers were the key to our success this past year," commented Todd Andersen, BMW Motorrad USA Marketing Manager. "Despite the tough market, they continued serve our customers well and promote our new products like the K 1300 S and the K 1300 GT. They were supported by attractive financing programs from BMW Financial Services. While many other dealers struggled to finance their customers' purchases, BMW dealers never lost access to good financing, and this will continue for 2010."

"We expect significant sales growth in 2010," said Andersen, "on the strength of the launch of the production version of the S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced. Our dealers have confirmed deposits on over 600 bikes and deliveries to customers will begin January 26."

Also slated for the coming year are new versions of BMW Motorrad's most popular models: the R 1200 GS, the R 1200 GS Adventure and the R 1200 RT.

Jim G - Rochester, MN
BMW MOA #123976
2000 K1200LTC
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post #2 of 3 Old Jan 14th, 2010, 5:41 pm
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Re: BMW is doing well

One the other hand . . .

From their website: http://www.hondaofavon.com/
HONDA OF AVON, OH WILL BE CLOSING ITS DOOR AS OF JANUARY 24, 2010

50% off all accessories and apparel in stock

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post #3 of 3 Old Jan 14th, 2010, 5:59 pm
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Re: BMW is doing well

BMW's strategy of fewer stronger dealers may be not so bad after all.

Wolfgang

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