Changing With The Times: HD of Rocklin, Amador County, and the Guidera Family
Based on declining sales due to the economic slowdown, the Guidera family will be consolidating our 3 dealerships into one location to ensure that our customers continue to receive the best sales and ownership experience possible. Unfortunately, both Harley-Davidson of Rocklin and Harley-Davidson of Amador County are closing. Starting today, all business will be conducted out of our Folsom, CA dealership located at 115 Woodmere Road. The last day of operation in Amador County is December 24th and the last day of operation at Harley-Davidson of Rocklin will be December 30th.
The current business level and overhead cost during this economic recession does not justify having 3 local dealerships open. By moving our key resources to one location we are able to control cost, staff effectively, and concentrate on great customer service. We chose Folsom because we are confident that the facility can support all of our present and future customer needs. The Folsom store has built an outstanding service and sales reputation in 10 years of operation. Its 24 service bays are more than any other store in the area, and we are staffed with factory trained technicians qualified to handle any service job. On top of the great service, Folsom also has superior parts, accessories, and Motorclothes departments and a new motorcycle selection and sales staff, which is second to none. All collision repairs will still be handled at our collision repair facility which is located in Rocklin on 4123 Monopoly Court. As always, you can count on our experienced collision staff to help you every step of the way should you drop your bike or have a major repair claim.
We started this journey by opening our Citrus Heights location in 1976. By 1997 we had outgrown that facility and moved to Rocklin. As Harley-Davidson motorcycle demand continued to grow in the area, we added the Folsom store in 1999. In 2003, the collision repair facility was added in Rocklin, and finally, Harley-Davidson of Amador County joined the line-up in 2007. It has been an amazing ride for the Guidera family to be a part of so many of our customers lives. We have thoroughly enjoyed every minute of opening 3 dealerships in the Sacramento area. However, we have realized that it is time to consolidate, recover, and start a new chapter in this amazing success story. We are very sad to see some of our history fall to the wayside because both the Rocklin and Amador dealerships have meant so much to so many good people. We are fully aware that plenty of challenges lie ahead by consolidating our customer base to Folsom. But we are also excited to forge ahead aboard our Harley-Davidson Motorcycles, the greatest freedom machines on the planet, and with you, the greatest customers in the world.
Victor, Len, Matt, Melissa and Shannon Guidera would like to personally thank our wonderful staff and our amazing customers for all their help and support through the 33 years we have been a Harley-Davidson dealer. We are looking forward to still being here for you and your Harley-Davidson motorcycling needs far into the future.