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post #1 of 18 Old Oct 15th, 2009, 8:40 am Thread Starter
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HD Drops Buell Motorcycles

Sad day for Erik Buell and what some think was the most innovative side of Harley Davidson as HD Disconnects Buell

Things may be a lot worse in Milwaukee than it appears. There is an FAQ about support with the usual promises. I saw the 2010 line last week. They had a light cruiser - tour bike. Buell has been building bikes for 26 years.

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post #2 of 18 Old Oct 15th, 2009, 8:57 am
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Re: HD Drops Buell Motorcycles

That's too bad. I like Eric Buell's ideas. I always thought the Buell Ulysses was capable of being a GS type of long distance platform. Se la vie.

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post #3 of 18 Old Oct 15th, 2009, 9:19 am
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Re: HD Drops Buell Motorcycles

Wow. Quite the shocker... another casualty of the economy. I hope Erik is able to continue contributing to the industry. His willingness to innovate "outside the box" has generated interesting products.

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post #4 of 18 Old Oct 15th, 2009, 9:22 am
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Unhappy One Less Dual Sport Option - Buell Production Terminated

More info and a passionate Eric Buell video ==> www.buell.com.

I guess mother HD just can't make it outside their traditional demographic. They have a long history of failed sojourns into other markets. A sad end to a very innovative product but business is business I guess.

Oops, I see Wild Bil beat me by an hour in the Bike Talk forum. Just a day late and a dollars short as usual.


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post #5 of 18 Old Oct 15th, 2009, 9:25 am
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Re: HD Drops Buell Motorcycles

Sucks......I've owned 2 of them.

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post #6 of 18 Old Oct 15th, 2009, 10:02 am
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Re: HD Drops Buell Motorcycles

HD stock has had a HUGE run up the last few days - looks like they're going to focus on giving us more great "stuff" like HD branded coffee and children's clothing.

If I was in the market for a new sport bike Buell would be high on the list - I always thought he was WAY ahead of everyone when it comes to innovation and sheer guts.

What a shame.. . get 'em while they're hot - they are SURE to become collectors items.


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post #7 of 18 Old Oct 15th, 2009, 10:17 am
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Re: HD Drops Buell Motorcycles

I was just read about the Buell deal in Super bike Planet http://www.superbikeplanet.com/2009/...buellfolds.htm . They won the AMA Pro Daytona SportBike championship in 2009 with a bike I thought was there best bike yet . I thought that bike was the one to really get them going ,apparently ..not -so -much . Too bad really .

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post #8 of 18 Old Oct 15th, 2009, 11:55 am
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Re: HD Drops Buell Motorcycles

Talk about short sighted decisions! Great bikes, opening up new markets, winning pro race championships, and gaining new fans and potential buyers (I've been considering one of the 1125 models for a few months now, wanted to see what next year brought), and they kill it. I get the economic issues in the country and that they have touched HD extensively, but this seems like cutting off their nose to spite their face.

Sad, very sad indeed.

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post #9 of 18 Old Oct 15th, 2009, 12:18 pm
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Re: One Less Dual Sport Option - Buell Production Terminated

IMO the Buell was NEVER a dual sport option. Buell has never made a bike that appealed to me but it sad to see a company fail. Tough times to be out of work

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post #10 of 18 Old Oct 15th, 2009, 3:28 pm
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Re: HD Drops Buell Motorcycles

Buell website with video

Wow. Erik Buell saying goodbye. He could barely make it through, he was so choked up, you could tell he was on the verge of crying---watching it makes you want to as well. Here's a guy who worked for Harley for years, broke away, started his own motorcycle company, sold it to Harley and remained as chief engineer under the belief that Harley's dealer network and savvy would enable it to go places he couldn't take it, and 26 years later it finally started winning races and getting the recognition he always dreamed of ("the little motorcycle company that could" as he called it).

Then he gets a call telling him that he and his group of "dedicated people" could pack up and go the hell home.

Watch the video, it's three minutes long.


(July, 2008 HD bought MV Agusta for $109 million dollars, they are holding a fire sale on the brand--if they don't get a buyer they will be doing the same thing to MV as they did to Buell)

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post #11 of 18 Old Oct 15th, 2009, 11:35 pm
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Re: HD Drops Buell Motorcycles

That was a tough watch.

Had the bikes of Buell NOT been powered by HD, likely would have owned one in recent years.

Sad victim of these tough times never the less.

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post #12 of 18 Old Oct 16th, 2009, 8:14 am
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Re: HD Drops Buell Motorcycles

Wufff! That was tough to watch. Sad, really. While I didn't WANT to own a Buell, I was always intrigued by the ideas Buell tried. And how the other mfrs started copying some of the ideas. I am really saddened by the announcement; I HOPE that erik Buell can continue to make the kind of contributions to motorcycling that he has been. I hope he isn't relegated to choosing color scheme for next years Wide Glide, or something as menial. He and his team are far too valuable. Maybe some other company can steal him away and let him continue on his visionary path. I mean he made the sporster motor into a viable sportbike.

Same with MV Agusta. What a shame for HD to buy it and now this?

We don't all want cruisers.

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post #13 of 18 Old Oct 16th, 2009, 5:15 pm
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Re: One Less Dual Sport Option - Buell Production Terminated

Quote:
Originally Posted by jwd98056
More info and a passionate Eric Buell video ==> www.buell.com.

I guess mother HD just can't make it outside their traditional demographic. They have a long history of failed sojourns into other markets. A sad end to a very innovative product but business is business I guess.
Doesn't bode well for Aprilia (one of HD's recent acquisitions). Sorry to see the potential for a true marquee brand go down the tube.
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post #14 of 18 Old Oct 16th, 2009, 5:54 pm
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Re: HD Drops Buell Motorcycles

Too bad. I'd hoped H-D would be able to go beyond cruisers and touring bikes.

I would love to own an American made bike, but until someone produces something comparable to my R1200RT, it isn't going to happen. I suspect Buell was my only chance - Victory and Indian sure don't show any sign of building anything different in any way other than appearance.
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post #15 of 18 Old Oct 16th, 2009, 6:37 pm
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Re: HD Drops Buell Motorcycles

Erik Buell forgot that if you want to stay in business you have to build dependable bikes with the features people want to own. He never got beyond creating things that were basically science projects. He should get a job designing concept bikes for bike shows. He is a very creative individual that has brought alot of interesting concepts to motorcycle design and function. As a capitalist he is a complete flop. What Harley did was merciful. Without their help, he would have been put out of his financial misery years ago.
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post #16 of 18 Old Oct 16th, 2009, 6:52 pm
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Re: HD Drops Buell Motorcycles

Pretty ruff to watch.

I seriously had been considering looking for a XB12XT.

I do not get it at all. I guess they cant handle the new acquisition and Buell. What a shame that his technology never made it to Harley They would rather sell you a 500.00 oil cooler, a 100.00 chrome cover for it, and it hangs right in front of your front wheel, than run the oil through the frame to help cool it.

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post #17 of 18 Old Oct 17th, 2009, 9:59 am
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Re: HD Drops Buell Motorcycles

I would really question the strategic move of trying to sell these bikes through the Harley dealer network. I've owned several Harley's over the years and have visited a number of Harley dealerships. I don't remember even one that had any kind of impressive display for Buell bikes. They were usually stuck somewhere in the back of the showroom, next to the infant Harley gear. Most of the salespeople could speak for hours about Harley bikes and history, but knew very little about (and had no interest) in Buell. The dealers make so much money on Harley bikes and accessories (at least, they used to), there was very little motivation on their part to merchandise the Buell product. Demographically, I don't believe any true sport bike rider would have any interest in even walking through the doors of the Harley store, only to be ridiculed for their lack of a leather vest and a doo rag.

While it is certainly ultimately about the technology and marketing of the bikes, the dealer network can have an enormous positive or negative impact on how a product sells.

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post #18 of 18 Old Oct 19th, 2009, 3:15 am
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Re: HD Drops Buell Motorcycles

Very interesting, indeed! With all of Buell's "advanced technology," what would he ever want with H-D? Would seem to be an extreme mismatch.

"Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety." (Some really OLD friggin' White dude who couldn't have possibly known what he was talking about!) WARNING: Official HATE speech!
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