Join Date: Jun 2002
Location: The Deep South of Vermont
Victory Vison ad in Outdoor Life
I was impressed by a two full page ad in recent issue of Outdoor Life. On page 2 and 3 (right at the front of the magazine) "Ultimate National Park Motorcycle Rides" lists a few roads in Glacier National Park, Great Smokey Mtn. National Park, and Capitol Reef National Park in Utah.
The majority of the text is about the roads and places, only about 1/4 of the ad is dedictated to the Victory Vision (which still doesn't appeal to me at all).
But it is a good ad, the kind of ad that appeals to a touring rider because it is about the ride. It is the kind of ad that BMW could have, should have done.