Join Date: Sep 2007
Location: Anaheim, CA, USA
On a related note, Long Beach BMW (California) divided their dealership about six months ago. The BMW (and Mini, I presume) car dealership was sold to Sonic Automotive. Sonic owns and manages over 170 other car dealerships throughout the country.
The BMW motorcycle dealership has been retained by the Autrey family. I was told that they always had a love for the motorcycle side of the business and didn't want to sell it, and that the new buyers didn't have the experience or desire to own and manage it either. The motorcycle dealership will be moving into a new, nearby facility, more-or-less across the street. When I asked about it last October, they were planning to make the move sometime in the Spring or Summer of 2008.
It is a big deal. They have to split up the shared resources, including front and back office (finance, paperwork, etc.), parts, and more.
For the moment, both car and motorcycle are still sharing the same physical location and some of the business resources.
The new motorcycle dealership site isn't ready yet, but I am looking forward to the day when it opens. From what I have been told, it will be a nice facility, with improved service center, a new showroom, and more.
(Non-disclaimer: I'm just a customer who bought a motorcycle from Long Beach BMW, and who sometimes buys parts, accessories, and gets my motorcycle serviced by them. I give them my highest recommendation. Everyone I've met there has been extra helpful and courteous, and works hard to meet customer needs and expectations. There are two other BMW motorcycle dealerships in the general area and I have had good experiences overall with them. Both are family owned, too.)