BMW Motorcycles, a division of BMW North America, has joined forces with "2 Wheel Passport," a new television travel series that will take viewers to various scenic destinations across the United States on a motorcycle.
As part of the agreement, BMW will sponsor three episodes of the show's first season - the Yosemite National Park episode (Northern California), the Tail of the Dragon episode (North Carolina), and the Bonneville episode (Northern Utah). BMW will also be providing three bikes for the show's hosts to ride, including the G650, F800, and the K12R-Sport.
"A recent study has shown that BMW owners are amongst the earliest adopters of new technology and media," said Raine Devries, Producer of "2 Wheel Passport". "As `2 Wheel Passport' was designed to incorporate many tech advancements including downloading our routes to GPS's and portions of the episodes to portable download devices, we welcome BMW Motorcycles' involvement with the series as we feel they share our vision for providing the components most desired by today's bikers."
"2 Wheel Passport" was initially broadcast in Europe where it was a hit travel/destination program. Taping will begin at the end of March 2007, and will be broadcast to an international audience.
Other sponsors of the show include Fender Guitars, MadMaps, Vida Loca Customs, and many more.
Reprinted without permission from http://www.motorcycle-usa.com/Articl...ID=4437&Page=1