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post #1 of 6 Old Jan 20th, 2007, 9:19 am Thread Starter
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BMW Motorrad Record Numbers

2006 - a year of records for BMW Motorrad
01/19/2007

An annual production of 100,000 motorcycles was achieved for the first time ever at BMW’s Berlin plant last year. This accomplishment was also matched in sales figures, as the magic ‘100,000 units’ was also exceeded for the first time. A grand total of 100,064 BMW motorcycles were sold worldwide (the highest number ever supplied by the company to customers in a single year) and in keeping with the company’s roots, the 100,000th motorcycle was a Boxer – an R 1200 R classic roadster in Nocturnal Black.

Compared with the previous year (97,474 units) this equates to a sales increase of 2.7 per cent. Furthermore, another milestone was also achieved in 2006. The total number of BMW motorcycles produced since 1923 has now passed the two million mark. By the end of the year a total of 2,061,977 motorcycles had been produced – 1,616,016 of them having come off the production lines in Berlin-Spandau since 1969.

The European markets accounted for the lion’s share of this sales success. In Germany, 23,617 units had been supplied as of December, making BMW Motorrad the clear market leader in its home territory. The second strongest market for the company was Italy (13,651 units), followed by the USA (12,825 units) and Spain (10,002 units).

ElJeffe's note: The 12,825 number is not a record for the US. If I recall correct, the US had one year where nearly 17,000 motorcycles were sold. And just 6 years ago, BMW was touting in their dealer recruitment program that 30,000 motorcycles would be sold annually in the US by 2006. It is interesting that the US has been surpassed by Italy.

The R 1200 GS – along with its GS Adventure sister model – achieved phenomenal worldwide sales success in 2006, with 31,138 customer deliveries. Not only is it the clear market leader in the Adventure Sport segment but it is also probably one of the best-selling motorcycles worldwide in the ‘over 500cc’ category. Second to the GS was the award winning R1200 RT tourer (13,384 units), with the F 650 GS and GS Dakar singles selling 12,511 units globally.

Within a decade BMW Motorrad has become the biggest and most successful manufacturer of large-capacity motorcycles in Europe. Virtually the entire model line-up has been renewed over the past two years with 17 new motorcycles launched since 2004. But for managing director of BMW Motorrad, Dr. Herbert Diess, volume increase is not the ultimate objective:

“Our company strategy is long-term and oriented towards the permanent profitability of all products, it is not simply geared towards volume. Rankings in registration statistics are not the main focus of our interest. We invest carefully in innovations and technologies for new models, consolidating and extending our segments and market positions. This secures a strong market position for ourselves and our dealers.”

BMW Motorrad starts 2007 with the arrival of five new models. The eagerly awaited three-model G 650 X single-cylinder series, and the K 1200 R Sport will all be available from dealerships in time for the New Season Launch on 10 March, with the exciting new HP2 Megamoto following in UK dealers in summer.


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post #2 of 6 Old Jan 20th, 2007, 12:25 pm
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Only a few things stood in the way of achieving the 30,000 mark in the US:
  • Schizophrenic marketing plan, failing to understand the US market.
  • Shortage of the models which were selling well.
  • Lack of commitment to nurture a growing and successful dealer base.
With new signage requirements and other changes that will further undermine the profitability of dealers in 2007, it is difficult to believe that this year will see much growth in the US either.

Randy Prade
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post #3 of 6 Old Jan 21st, 2007, 12:20 am Thread Starter
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And Triumph is hot on the heels of BMW in the US:

Triumph Motorcycles (America) Ltd. Sales Top 10,000 units in 2006.

NEWNAN, Georgia – January, 2, 2007 – Triumph Motorcycles (America) Ltd., announced today that its dealers retailed 10,726 units in the US during 2006. This is the first time Triumph’s retail sales have exceed 10,000 units in a single calendar year since Triumph’s return to the US in 1995. This is a significant milestone for the Hinckley, UK based Motorcycle manufacturer.



Triumph is one of the oldest and most famous names in motorcycling. The name dates back to 1885 when Siegfried Bettmann settled in Coventry and started selling bicycles. Triumph began building motorcycles in 1901, which makes it the oldest name in motorcycles.

Triumph was absent from the US market for a little over a decade after the company fell on hard times in the early 80’s. Entrepreneur John Bloor purchased the revered brand in 1983 and relaunched it to great acclaim in 1990.

Today, Triumph is a privately owned British company and it is the only British motorcycle brand still producing bikes today. Triumph’s main factory, located in Hinckley, Leicestershire, is the most modern motorcycle manufacturing facility in the world. This, together with its diverse model range and aggressive development program, places Triumph firmly at the forefront of motorcycling.

Triumph‘s growth in recent years has been driven by innovative new products that set the British manufacturer apart from the competition. With ground-breaking models like the 2,300cc Rocket III cruiser, the stylish Sprint ST sports tourer and the Daytona 675 sport bike, Triumph offers consumers a broader product line than any other European road bike manufacturer. The Rocket III played a special role in Triumph’s growth as its unique design and industry-leading capacity generated significant consumer awareness.

Triumph’s growth this year was led by the new Daytona 675. This “Incomparable” new bike reinvented the middleweight sports bike category with its distinctive triple-cylinder engine. The 675’s unique design combines light weight, compact dimensions, and class leading power and handling to deliver what many in the press are hailing as the best middleweight sports bike ever built. Both “Cycle World” and “Motorcyclist”, the 2 leading motorcycle publications in the US, have awarded the 675 “Best Of..” honors. More recently, the Daytona 675 was named “International Bike of the Year” by the editors of 15 international motorcycle publications.

Triumph’s growth was also spurred by the introduction of the new Scrambler. As the original manufacturer of modern classics, Triumph continues to lead the industry with innovative new designs that hearken back to the classic bikes from the middle of the last century. The Scrambler embodies the true nature of a modern classic. With styling that pays homage to the classic Meriden-era TR6 and a thoroughly modern engine and chassis, the Scrambler offers a unique mix of old and new. The Scrambler is an ideal bike for motorcyclists looking for a cool motorcycle that rides as well as it looks.

“All of us at Triumph are proud of achieving this important milestone.” said Mark Kennedy, Chief Executive Officer, Triumph Motorcycles (America) Ltd. “I’d like especially like to thank all of our dealers who pulled out all the stops to hit our numbers this year. Now we’re all going to focus on breaking Triumphs all-time US sales record of 28,500 units which was set in 1967 within the next 5 years.”

Triumph expects its strong growth to continue with the introduction of exciting new models like the Tiger 1050. This completely redesigned update of Triumph’s venerable Tiger is the ideal bike for riders who need a single motorcycle that can do virtually anything including carving corners, urban commuting or 2-up touring. Looking forward, Triumph has plans to introduce 2 new or redesigned models in each of the next several years.

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd, a manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, and Canada.


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post #4 of 6 Old Jan 21st, 2007, 4:42 am
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With new signage requirements......

Randy, my dealer "mama" was bitching about those sign requirements also. I didn't exactly understand it, but she was not happy!

Also, I would describe my dealer as being "boutique." They will only work on BMW's bought from them! That's certainly interesting, but not in the true spirit of increasing BMW's reputation for taking care of customers.

"Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety." (Some really OLD friggin' White dude who couldn't have possibly known what he was talking about!) WARNING: Official HATE speech!
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post #5 of 6 Old Jan 21st, 2007, 6:56 am
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Quote:
Originally Posted by jayjacobson
...Also, I would describe my dealer as being "boutique." They will only work on BMW's bought from them! That's certainly interesting, but not in the true spirit of increasing BMW's reputation for taking care of customers.
So who do you call if you're on the road and need the closest dealer's help? Do they make an exception in that case?

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post #6 of 6 Old Jan 21st, 2007, 8:38 am
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Quote:
Originally Posted by hschisler
So who do you call if you're on the road and need the closest dealer's help? Do they make an exception in that case?
I would sure hope so! But, I'm not sure. Never asked her about that.

"Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety." (Some really OLD friggin' White dude who couldn't have possibly known what he was talking about!) WARNING: Official HATE speech!
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